Behind the Scenes - Rachel Yeager

Behind the Scenes

These are a few examples of internal documents I regularly prepare when managing a communications project. From the big picture of organizational output on a calendar to the press releases I send to a select list of journalists. Please contact me to further chat about how I approach communications challenges.

Example media strategy

This sample media strategy demonstrates my approach to identifying key messages, audiences, media opportunities, and tactics that build awareness and engagement.

Example press release

This press release demonstrates how I translate expert knowledge into clear narratives that inform audiences and generate media interest.

Example output calendar

This calendar shows how I manage communication priorities and outputs while also considering organizational and seasonal activities.